Direct Link Tracking allows affiliates to link directly to your site without the need for an affiliate link.
This is a major incentive for your affiliates, and may help earn you more money.
If a visitor recognizes an affiliate link whilst on an affiliate’s site, they’ll know the affiliate will earn a commission if they click that link and purchase your product. In some instances, an affiliate link may make a visitor skeptical of your site content, and they won’t click the link. A potential customer turned off by an affiliate link could mean a missed sale for you (and a missed commission for your affiliate).
By using Direct Link Tracking, visitors will be completely unaware of any affiliate links, greatly increasing the chance of clicking a link to your site and going on to complete a purchase. You’ll be happy because you get more sales, and your affiliates will be happy because they earn more commission.